Forged 60 Challenge
A Landing Page Built to Call Men Higher
This design direction frames the challenge as disciplined consecration, not casual inspiration. It should feel weighty, clear, and uncompromising.
60 Days
Focused Obedience
14
Core Commitments
1 Goal
Deeper Devotion
Core Mood
Forged. Focused. Consecrated.
Bold masculine tone without becoming cheesy or militaristic
Dark, rugged visual language with clean hierarchy
Strong calls to action above the fold
Simple pathways to resources and merch
Brotherhood and spiritual discipline over self-improvement branding
Page Structure
The Page Should Move Like a Call to Action, Not a Brochure.
Start with conviction. Then explain the challenge. Then make the commitments visible. After that, route men toward resources, physical products, and a clear next step.
01
Hero Section
Big statement, strong CTA, supporting proof points.
02
What This Is
Brief explanation of the challenge and who it is for.
03
Core Commitments
A hard-edged checklist or card grid of the disciplines.
04
What to Give Up
A dedicated section for sacrifice, separation, and cutting distractions.
05
Resources
Reading plan, gear, printable materials, and community access.
06
Merch & Symbols
Challenge coin, shirts, stickers, and visual brotherhood pieces.
07
Final CTA
Commitment-focused closing with a decisive next step.
Commitments
Show the Standards With Weight.
The commitments work best as rugged cards with simple icon treatment, strong numbering,
and short labels. This section should feel like a covenant wall.
Rule
01
No Unconfessed or Unrepentant Sin
Rule
02
Daily Scripture Reading
Rule
03
Daily Prayer
Rule
04
Rise at 7 AM
Rule
05
Drink Only Water
Rule
06
Train 5x Weekly
Rule
07
No Secular Entertainment
Rule
08
Share the Gospel
Rule
09
Fast Once a Week
Rule
10
Digital and Social Media Detox
Rule
11
Journaling and Reflection
Rule
12
Daily Solitude and Silence
Rule
13
Intentional Encouragement
Rule
14
Household Leadership and Worship
What to Give Up
Make Sacrifice Visible.
This section should visually separate the challenge from generic devotional content. Men need to feel the cost and understand why these things are being stripped away.
Comfort
The challenge should feel costly. The friction is part of the formation.
Distraction
Noise, scrolling, passive entertainment, and wasted time have to go.
Excuses
This page should communicate ownership, discipline, and follow-through.
Compromise
The standard is not perfection, but honest repentance and immediate course correction.
Design Notes
Recommended Visual System
Color Palette
Charcoal, black, stone, bone white, and restrained ember/bronze accents.
Typography
Condensed, bold headline font paired with a clean sans for body copy.
Imagery
Steel, leather, worn textures, dawn light, men in prayer, Scripture, grit.
Buttons
Heavy, blocky, uppercase CTAs with generous padding and sharp purpose.
Icons
Minimal line icons or stamped-symbol treatment, not playful illustration.
Layout
Thick spacing, big section breaks, clear progression, mobile-first stacking.
Resources & Gear
Make the Resource Path Simple.
This section should feel clean and transactional. Men should be able to find the reading plan,
join the challenge, and access gear without hunting.
60-Day Reading Plan
Primary discipleship resource with the full Scripture roadmap for the challenge.
View Plan
Challenge Coin
A physical reminder of the commitment to discipline, endurance, and obedience.
Order Coin
Forged 60 Shirts
Bold apparel designed to reinforce the identity and brotherhood of the challenge.
Shop Shirts
The Commitment
Make It Official.
This is your line in the sand. Not motivation. Not intention. Commitment.
Pledge
I commit to pursue God with discipline, focus, and obedience for the next 60 days.
I will not quit when it gets difficult. I will not hide when I fail.
I will repent, reset, and continue forward.
Closing Section
End With a Decision Point.
The final screen should not just invite interest. It should press for commitment. Visually, it should feel like signing up for something costly, brotherly, and meaningful.
Testimonials
Proof of Transformation
This section should feel real, gritty, and honest. Not polished hype. Short, raw statements of what changed.
“I stopped making excuses. My mornings belong to God now.”
— Challenge Participant
“This exposed how distracted I really was. I’m finally focused again.”
— Husband & Father
“Hardest thing I’ve done spiritually. Also the most clarity I’ve had in years.”
— Church Leader
